Our Story 2.0

IT STARTED, AS MOST GOOD THINGS DO, ON A SOCCER FIELD.

For us, soccer has never been just a game. It’s been the backdrop to a lifelong friendship.

We’re Rowland and Stephen. We met before we properly kick a ball and have been best friends ever since, spending our childhoods on the same side of the pitch from elementary school through high school. The game was our language, our teacher, our bond.

Life took us in different directions - business school at Columbia and Kellogg, careers in consulting and start-ups - but the game never left us. At Columbia, Rowland met Hashim, and our duo quickly became a trio, united by early morning recruiting sessions, late-night study groups, and a shared, deep-rooted passion for soccer.

THE GAP WE COULDN'T IGNORE

As fans, adult league players, and members of pick-up groups, we felt a growing disconnect. The giant brands spoke a language of celebrity and spectacle, but they weren't speaking our language—the one spoken every day on grassroots pitches, in champions league watch parties, and in the banter between friends.

Our idea came from a simple truth we all knew: the position you play on the field often reflects the person you are off it. The disciplined defender, the creative midfielder, the decisive striker—these are more than roles; they are archetypes. We saw a world of stories, identities, and personalities that the big brands were completely missing.

THE "EFF IT" MOMENT

After countless conversations, we had our "eff it" moment. We decided to build the brand we wished existed.

We called the coaches who shaped us, the soccer facility owners we knew, and the friends we grew up playing with. We asked, we listened, and we confirmed our belief: there was a space for a brand that was truly from the community, for the community.

WELCOME TO ALUMNI FC

Alumni FC is the result. We are a brand for players, by players. Our mission is to honor your journey with the game by creating premium, timeless gear that feels like a part of your story. Every product is a tribute, built on our four core values:

• Earned Authenticity: We speak the language of the game because we've lived it.
• Community Built: We listen to and are guided by the players and coaches at the heart of the sport.
• Considered Design: Our minimalist, timeless aesthetic is a quiet badge of honor.
• Uncompromising Quality: We create "future classics"—premium gear built to last.

Though we’re now based in three distinct US soccer hubs—Austin, San Francisco, and New York City—we are united by that same bond forged on the pitch years ago. We’re still early in our journey, but we're incredibly excited to build this with you.

This is our story. This is your story.

Welcome to the club.