THE GAME IS FOREVER

The Game is Forever.

We played before we could read. We grew up on the same sideline, sharing cleats, wins, losses, and a language that only players understand.

But somewhere between the youth academy and the adult league, the gear stopped fitting the lifestyle. The big brands chase superstars and neon lights. They forgot about the rest of us—the ones playing for the badge, the banter, and the love of the game.

We built Alumni to fix that. No gimmicks. No noise. Just modern classics for the player who never actually hung up their boots.

We aren’t a boardroom experiment or a faceless entity.

We’re Rowland, Stephen, and Hashim.

Three friends who spent a lifetime on the pitch and a year in the lab building the brand we always wished existed.

No corporate filters. Just the game, refined.

ALUMNI ETHOS

Pitch-Side Heritage

We design from the touchline.
Every stitch is informed by decades of Sunday mornings, late-night five-a-side, and the specific grit that only comes from the beautiful game.

If it isn't match-grade, it isn't Alumni.

The Sunday League Soul

The pros have their lights; we have our community. Alumni is for the purists who play for the badge on the front and the friends on the pitch.

We are building a club, not just a customer base—where the post-match talk matters as much as the final score.

Refined Obsession

"Good enough" is the enemy of the clean touch. We obsess over the micro-details: the weight of the fabric, the breathability of the weave, and the timelessness of the silhouette.

We create modern classics that are built to be worn, washed, and weathered.

We built this for the purists. See you on the pitch.

Shop the Collection
Founders Signature
FOUNDERS, ALUMNI FC